Masterclass in Abu Dhabi: Memory and Emotions in Data Patterns
Introducing meso-data as data with memory and emotions, Patrick will discuss the phenomenon of ‘onsumers’ – a new word to describe online consumers. Algorithms track and capture consumer behavioural patterns. Data with memory and emotions go beyond individual choice. Algorithms become sufficiently intelligent because we outsource memory and because we betray our emotions to smart devices. The essence of meso-data is that you think you have memory but it has you. Building on a series of anecdotes from behavioural economics Patrick will present a critical review of data patterns using game theory in an attempt to also define a smart strategy for businesses.
Prof Patrick McNutt
Patrick McNutt, Oxford graduate, academic and author of numerous publications is a Visiting Fellow at Manchester Business School and at Smurfit Business School, Dublin. Behavioural economist and business consultant, with over 30 years of work experience spanning academics, the corporate sector and government office. An Irish citizen, based in Dublin, he is engaged in research and teaching and, consults with private clients, advising on strategy by applying game theory reasoning and tools of analysis. His recent book 'Decoding Strategy' published by McGraw Hill in February 2014 explores data patterns and predictions. Nominated a Fellow of the Royal Society in 2012, you can follow him on Twitter @tuncnunc and he can be contacted via his web page www.patrickmcnutt.com.